On-Demand Webinar: Reinvented Toilet Pilot Playbook – How to Select a Pilot Site
Join the STeP team for an on demand webinar on the importance of pilot testing. Not only is a pilot test a safe place to fail when introducing new technology, it’s a critical first step before going to market or implementing a program, and often saves organizations time and money.
In this on-demand webinar, host Kate Bronstein presents the Reinvented Toilet Pilot Playbook and highlights best practices that help technology developers and early adopters plan effective pilot tests to increase a new technology’s chance for a successful launch. Drawing from the concept of design thinking, the Playbook is framed by three overlapping priorities – viability, desirability, and feasibility – that inform technology design, product launch, and scale-up to reduce the risk of failure. We explain a six-step process for defining organizational priorities and selecting a pilot site. At the conclusion of the webinar, participants will know what information is needed to
- define organizational priorities and test business models;
- identify which locations may be viable for target markets;
- select a pilot site given technological needs, user community, and other criteria important to the product and business model.