Market Insights for the RT: Kenya and Nigeria

This study focused on Kenya and Nigeria through an in-depth look at four cities: Nairobi, Mombasa, Lagos, and Abuja, looking at both the market opportunity for the SURT and MURT in these locations. The study describes the unique sanitation landscape in each location, defines the potential value proposition for key segments, estimates an addressable market, and lays out market entry options through insights developed via qualitative interviews, human centered design activities, and quantitative surveys.

Key topics

  • Sanitation landscape
  • Customer segmentation
  • Design and business model considerations
  • Recommended paths to market entry




Country of focus:

Kenya, Nigeria


September 2017


africa, base-of-pyramid, BOP, business model, data, G2M, Go-to-market, regulation, research, septic

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