Market Insights for the RT: India

This study focused on the market opportunity in India looking primarily through the lens of the two RT categories separately: SURT and MURT. The study focuses on the unique characteristics of each SURT and MURT customer segment including describing the mental context, buying process for a toilet, spend on analogous products and services, and which features of an RT is valued most. The study utilized a combination of expert interviews, secondary research, and synthesis along with consumer insight interviews conducted across Lucknow, Patna, Pune, and Coimbatore.

Key topics

  • Stakeholder map
  • Market understanding for the SURT
  • Market understanding for the MURT
  • Market understanding of public sector constructions



Country of focus:



November 2016


Toilet, use, size, pay, sewer, green, solar, price, loan, air, gas, house

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